© Tri-Cities SEO 2012
Local Search Optiomization "Local SEO"
The object is to get you found fast and first! It's called "ranking in search engine results."
People do not scroll through internet search result pages to "shop" listings. They go with
what comes up on the first page of search results! Our objective is to get you on the first
page - preferably at the top!
So, what the heck is the "Local" in Local SEO? Someone does a search for a product or
service they want. They also enter the search "location" - how far they are willing to travel
to obtain that product or service. Normally they will enter a city or a zip code. So what's
your target market area? Is it Pasc, Richland, Kennewick? Tri-Cities, Lower Columbia
Basin, Washington State, your zip code,? These folks may be residents here or may be
coming for a visit from outside the area.
What I Do
Perform a Competitive Analysis and research to identify the best keywords to
Create a keyword-rich description of your business to be used throughout the
internet (one long, one short).
Create and optimize your Google+Local Page (Google is the mother of all search
engines and currently has the most clout of search engines.).
Register with and create and/or edit free listings on at least twenty prominent
directories (claim all listings) & maps.
Research your industry's relative sites and find places to list within the industry,
complementary industries, and sites your clients / customers use to find
information about you and your industry.
Help you get reviews from your clients or customers by providing easy-to-use
instructions and suggesting review sites.
If you have a web presence, I will audit your web site or web page for SEO
opportunities. Then we can consider exploiting those possibilities to work with your
Ninety-percent of the work is done by me. I do need your help in certain areas though.
This is something you do one time. The only time this needs to change is when your
product or any contact information changes. There may be future opportunities like more
optimal listing "sites." I will let you know when I see something that might benefit you.
There is a one-time fee for this service that leaves you in total control of your listings. Call
me for a free consultation.
Important to Know
Everything is tailored to your business, your personality and your industry.
Together we determine the most effective keywords for your business.
All listings remain in your control. Total transparency. You get everything in one
package upon completion of the SEO.
I am Local! You get "face-time" so I can better work with you to understand your
market, your clients, your personality, and your concerns.
I am available anytime to answer questions or address your concerns and ideas.
I keep you up-to-date on what is happening and where we are at in the process.
It normally takes 8-12 weeks for your ranking to improve significantly in a Google
search. But I have seen businesses go from page 17 of a search result to page
one in as little as two weeks! But sometimes, it takes longer for search engines to
compile and compare information considered in a search. I will monitor the status
for four months.
This is not used often but
some refer to all of the below
as "ad-sites" or sites where
you have the potential to
Include any sites that may
make mention of your
Directories are listings of
people and businesses. Some
information is acquired
through data aggregators but
often information comes from
other sources like purchasing
yellow pages advertising.
These are the major collectors
of data who then turn around
and disseminate this info,
selling it to other companies.
Through data aggregators is
how most directories and
some review sites get their
Review Sites are web sites
that are specifically for sharing
reviews - "opinions and
include anything from Yelp,
Urbanspoon, and Trip Advisor
to Angie's List and
Many review sites are
Many of all of the above have
created "Partner Networks."
Partners often share the same
information, for example
DexKnows shares directly
with Local Yahoo and others.