© Tri-Cities SEO 2012
So what about the types of SEO?
Search Engine Optimization is about generating online traffic and interest about you and your business.
Search Engine Optimization
The process of getting traffic (ranking) from "free," "organic," listings on search engines. Ranking is
based on what the search engine considers most relevant and least spammy to users.
Social Media Marketing
The process of gaining website traffic or attention through social media sites. It is done by creating
content or receiving reviews that attracts attention and encourages readers to share it within their social
networks. This is similar to "Word of Mouth" advertising - free endorsements.
This is measured in "social signals." Social signals probably affect ranking, although there is still
controversy as to what degree.
"Organic" or "On-Page" Optimization - Website Optimization
The process of structuring your site for web "crawler" accessibility. Organic refers to using "white hat,"
techniques that search engines prefer rather than duplicating keywords and content to make a site more
visible. Most importantly, it is developing pertinent, relevant, engaging content and a well-structured
hierarchy for pages. It may include legitimate link building, concise but accurate page titles, keyword-
rich page descriptions, "Snippets," and eliminating duplicate content.
Success is measured in page ranking and by using analytical tools.
Local Search Optimization
The process of rating high in searches for locality-based, or geographical ("geo-location") keywords and
other ranking factors more relevant to location than industry. A typical search looks like "restaurants
Kennewick WA," or it may be "restaurants 99301."
There are two basic segments of this audience - those who live locally and may be at home, at work, or
increasingly most likely, are using a mobile device to search for something nearby. Then there are those
that do not live locally but may be planning a visit to the area or are in-town on their mobile device.
This is measured on each individual ad-site or, if you have a web site, by using analytical tools that tell
you from where a person came to your page.
Maintaining any of the above or all of the above programs. Local and Social Media demand a lot of
attention in order to be effective. A good SEO program also manages online reputation, responding
when things are less than optimal and advising you of potential customer relations opportunities.
Creating content vital to your customers, clients, business associates, industry, and other "stake and
share holders," has become a leading factor in being found online. Content typically refers to your
website content. But blogs, articles and videos are also ways of sharing your expertise. When you do,
people will see them and link to them, "share" them or "like" them. This generates more traffic to you. It
is also a factor in ranking with search engines.
This is measured in visits, number of shares or "like" counts.