© Tri-Cities SEO 2012
What SEO is and Why You Need it
The marketing landscape has changed drastically. Traditional marketing mechanisms are
either dead or dying. Everyone is "going green." The last yellow pages directory I received
was half the size of the previous year's.
Back in the good ol' days, search engine optimization meant stuffing a bunch of "key"
words into the meta data section of the HTML code for a web site. It was static. Once
done, you only changed it if the content or direction of the company changed.
Well, it's a lot more sophisticated now. And getting ranked well with search engines is one
of the highest Return on Investments (ROI) you could possibly realize.
Three things drive the need for SEO. And because these three things are constantly
changing, the need for SEO maintenance is high.
have become complex. They have built-in crawlers looking for data and they judge a web
site based on that data, whether it is good or bad. The "data" is a combination of many
elements but includes quality content, good titles and page descriptions and linking. And
these search engines are always changing the playing field.
People do not waste time going to the third or fourth page of search results. That is
why "ranking high" is important. Ranking refers to the placement of your website or
business in search results. It also refers to placement of your business in "local" search
results. Knowing how long they stay on your page and if they go deeper into your site is
important too. And it is valuable to know how they got to your site to begin with!.
MOBILE SEARCHES are huge!
Many of these searchers rely on reviews for their decisions. No matter what your service or
product is, it is important to be listed on the first or second page of a mobile search
because these people will rarely go to page three!
Socal Media marketing is another driving factor for SEO. Networks like Google+,
Facebook, and LinkedIn have hundreds of thousands of users. If one person "Likes" your
site or company, that gives you exposure to all their friends. It's free "word-of-mouth"
If you are looking for
more info about
Local SEO check out
these great people!
“Today, 82% of your potential customers research online with their
hand-held device before making a decision within a 20-mile radius by
utilizing general search terms.” (Comscore)
Check out this Info-Packed
Video. It will change your
It has music!